Capital Markets: Lessons and trends from the pandemic (NZ Herald)
We’ll be feeling the impact of Covid-19 for a long time to come, in many different ways
Covid-19 has shaken capital markets globally, and the long-term impact will not be known for a long time.
Disruptive events tend to accelerate trends that are already in place, and Covid-19 will bring wide-ranging implications and deliver lessons into the future for organisations and individuals within the capital markets sector. Here’s some to chew on:
Digitisation, automation and cybersecurity
The most visible trend accelerated by Covid-19 is the leap forward in the digitisation of the economy. Westpac chief economist Dominick Stephens says there will be no going back: “that may be the last straw for some firms and a huge opportunity for others, but digitisation is a positive for the economy overall.”
Digitisation has long been mooted as a mega trend that will disrupt the capital markets sector, but the pandemic has necessitated a swift response. The past several months have exposed the requirement for firms to make a large number of decisions with increased speed and agility. Many expect the disruption to force firms in the capital markets sector to look at new operating models that are more automated and increasingly data-driven to address revenue challenges and drive down costs. This will include leveraging artificial intelligence, the cloud, machine learning and analytics to drive efficiency, improve productivity and improve competitiveness.
Increased competition from fintech firms has been eating away the market share from traditional players. Prior to Covid-19, industry giants in the capital markets were making moves to acquire and collaborate with fintech start-ups. This is expected to continue at pace, as they acknowledge openly the need for innovation to bolster their capability and agility.
However, the rapid digital transformation and changes in the way business is conducted has also brought with it a significant increase in fraudulent activity which will ensure cybersecurity remains an important consideration for capital markets. Cybersecurity firm McAfee’s quarterly report says there has been a surge of cybercrime exploiting the pandemic through Covid-19 themed malicious apps, phishing campaigns and malware. The US Federal Bureau of Investigation said it had received as many cyber-attack reports by the second week of June as it had in all of 2019.
Impacts on people, ways of working and the gender pay gap
The pandemic changed the way employees around the world worked and engaged with their workplaces and proved that remote and flexible working is possible — even in capital markets where some firms have been reluctant to embrace the trend. While most workers in New Zealand have now returned to their workplaces, many agree there were values that became more pronounced during lockdown that we should try to hold on to. Organisations are now considering how they can be more flexible, agile and have a heightened awareness of employee wellbeing. At the same time, they want to ensure that the quality of work and productivity remains high.
A recent EY article questions whether this flexibility, reprioritisation of goals and consideration of what is important could help to close the gender pay gap. Firms in the capital markets are continuing to face requirements to become more diverse. In Europe, France is demanding a 40 per cent quota of women on boards. The UK has had more than 350 financial services firms sign up to the UK Government’s Women in Finance charter, where they set targets for gender diversity. But despite this, the World Economic Forum’s Global Gender Gap Report 2020 revealed that gender parity will not be attained for 100 years.
EY notes the “wholesale levelling of the playing field” has the potential to challenge HR, talent and recruitment and lower long-standing barriers including those for parents with children or those with other caring responsibilities.
Cashless society edges ever closer
The arrival of a cashless society has been long-anticipated, but the events of this year have no doubt accelerated its arrival. Kiwis have embraced mobility and connectivity, and Covid-19 has seen us become more comfortable with e-commerce, Auckland Transport go cashless, and many stores encouraging cashless payment for hygiene reasons — with the contactless eftpos limit temporarily raised from $80 to $200.
The Bank for International Settlements released a bulletin in April, noting that Covid-19 has fanned public health concerns around the use of cash. It said that looking ahead, developments could speed up the adoption of digital payments around the world, including central bank digital currencies.
In China, digital payment platforms are already widespread, including Alibaba’s Alipay and Tencent’s WeChat Pay — so much so that in many stores cash is not accepted. Taking this a step further, China is launching a pilot programme of its digital yuan in four major cities. The currency is backed by China’s central bank, the People’s Bank of China, and is pegged to the national currency. Commentators say the objective of the digital yuan is to increase its circulation and become a global currency like the US dollar, and that the timing of the launch — when the rest of the world is dealing with the global pandemic — provides China with an unusual opportunity to beat private competitors such as Facebook’s Libra currency.
Surge in sustainable investing
During lockdown, many appreciated the return of birdsong to inner-city neighbourhoods and the quiet that came from the severely reduced traffic. Satellites mapping air pollution revealed a significant drop in nitrogen dioxide concentrations across Europe and China, coinciding with the strict quarantine measures.
Analysts are predicting Covid-19 to be a major turning point for ESG investing, or strategies that consider environmental, social and governance performance as increasingly important alongside financial metrics. The pandemic has highlighted how connected humans and society are to nature, plainly demonstrating how a fracture in one part of the ecosystem can compromise the entire system.
A survey of 50 global institutions by J.P. Morgan, representing US$12.9 trillion in assets under management, asked how they expect Covid-19 to impact the future of ESG investing. Some 71 per cent of respondents say it was “rather likely”, “likely”, or “very likely” that a low probability — high impact risk like Covid-19 would increase awareness and actions globally to tackle high impact — high probability risks such as those related to climate change and biodiversity losses.
Capital Markets: Private firms get funding boost (NZ Herald)
Direct Capital successfully launched a $425 million fund in February — just as the coronavirus pandemic started to affect New Zealand — capping it in just over seven weeks.
Direct Capital Managing Director Ross George says “economic ups and downs are one thing, but the Covid-19 situation has been unique for us all”.
“It would have been easy for investors to hold off committing to the new fund. Their support speaks volumes about their commitment to the private company market. It’s a market that has provided a very successful track record of consistent returns over a long period and that consistency is valued during times like this.”
George, who launched Direct Capital’s first fund some 26 years ago aged 32, attributes the success to the firm’s loyal base of institutional investors, including the NZ Super Fund, Annuitas, ACC, a number of community trusts, and the Pohutukawa VI fund.
The Direct Capital VI fund will again focus on companies operating in New Zealand’s mid-market, companies with annual revenues of between $50 million and $350+ million that are looking for fresh capital to fund new growth initiatives, trans-Tasman expansion, or to manage a change in ownership.
The addition of the $425m fund brings to over $1.7 billion the total funds raised by Direct Capital in its 26-year history of investment into private companies.
Historic successes
Direct Capital’s fifth fund, which raised $375 million in 2016, has now been fully invested across a portfolio of eight companies — including apparel supplier AS Colour, trust management company Perpetual Guardian, engineering consultancy firm Beca Group and retirement village operator Qestral Corporation. Australian-based investments include food manufacturer Marvel Packers and health provider Exact Radiology.
Capping off the portfolio’s investments were New Zealand’s largest provider of skin treatment and appearance medicine Caci Group Holdings, and New Zealand’s largest heavy vehicle leasing and rental company TR Group.
Director Heath Kerr says he is delighted in the portfolio of companies that Direct Capital has been able to invest in in its latest fund.
“These private companies span diverse industries and geographies, are the market leaders in their respective sectors and in each case our shareholder partners continue to own a material shareholding ensuring alignment of interest.” He says this has been a key feature of Direct Capital’s investment approach over the years.
“Earlier investments into companies such as Scales Corporation, New Zealand King Salmon, both of which are now listed on the NZX, Bayleys Real Estate, New Zealand Pharmaceuticals, and the many other great companies going all the way back to our early investment in Ryman Healthcare, have all been about backing the momentum players. Backing those companies with capital has been a very big driver of growth and value.”
George says there are a number of factors that contribute to the success of private company investment. “One of the key drivers is the employee ownership model that we adopt. In large corporates or listed companies, employees are often motivated by career path only,” he says.
“In private companies, and where employees are also significant shareholders, their motivation becomes the same as Direct Capital’s — matching the capital that we can provide to common sense growth initiatives that creates shareholder value, and doing so without taking unnecessary risk.
“It is that alignment of interest between shareholders and employees that is just as important during the good times as it is during more challenging periods such as now.”
The engine of growth
Kerr says the economic environment resulting from the Covid-19 pandemic will raise big challenges for a long time to come, and the ability to invest in and support the growth of New Zealand companies will be critical to New Zealand’s economic recovery.
“Private companies have always been the proverbial engine room of the economy,” he says. “Investing new capital into private companies and backing their expansion plans, invariably sees growth rates in both revenue and employee numbers outperform the market.”
He says the companies Direct Capital has invested in over the years have, in aggregate, employed nearly 10,000 staff.
“It is a meaningful segment of the economy.
“With the investment of capital, we have seen revenue growth, on average, exceed 65 per cent during the period of our investment. That revenue growth has supported employment growth of more than 50 per cent.”
Fellow director Gavin Lonergan says Direct Capital’s investments have also seen growth in other metrics such as capital expenditure and geographic expansion.
“This combination of capital, backing the momentum player in an industry and partnering with executives and employees who are also shareholders in the business, creates a powerful force which results in a step-change for the business,” he says.
He notes that when this is done on scale, it provides a much broader benefit to the economy.
Target companies
Hugh Cotterill, who joined the firm in 2019, says a key factor in the firm’s success has been the strong relationship developed between Direct Capital and its partner shareholders.
“Private companies are typically family owned or owned by a small number of shareholders,” he says.
“We are often introduced to a business in which the owners are thinking about funding a step-change in growth — often an acquisition of either a competitor or a complementary business in a different geographic market such as Australia, or where the owners may be in their 50s or 60s and beginning to think about a succession plan over time.
“In either case, it is a big decision for owners and they need to find a partner they are really comfortable with, and, given that Direct Capital invests for the long term, it’s also important that we understand the business and can work alongside the existing owners.”
A lower debt environment
One of the key investment themes Direct Capital expects to see over the next 3-5 years is a move back to using equity to fund growth, rather than companies taking on more debt — despite the current low interest rates.
Kerr says the Covid-19 lockdown period will have highlighted the real cost of carrying debt to many business owners.
“Too much debt, and it begins to drive business decisions that are usually short term in nature and negative for creating long term growth and value,” he says.
“We see a big move to business owners wanting to reduce risk and be better positioned to act on growth opportunities when they arise. Bringing in a partner such as Direct Capital, reducing debt and providing the capital that can enable growth, is a great way of achieving that.”
With a capital pool of $425 million to invest, Direct Capital says it expects the vibrant private company market to continue its success and for the firm to play its part in helping New Zealand’s economic recovery in the years ahead.
China Business Summit 2020: Panel – Building a bridge to China (video)
Building a bridge to China: Panel discussion at the 2020 China Business Summit
E-commerce clearly came into its own during the Covid-19 crisis. But will the trend accelerate? And what will it take to reinstate safe travel between New Zealand and China in the Covid-19 era? Those were the questions we asked experts about and talked about the strategies the tourism and education sectors were to employ to keep the Kiwi brand upper mind until air links could be restored. We also learned about how the ‘Southern Link’ initiative between China-NZ-Latam was proving its worth.
- Adrienne Young-Cooper, Acting Chair, Queenstown Airport
- Lisa Li, Managing Director, China Travel Service
- Rachel Maidment, Executive Director, NZ China Council
- Pier Smulders, Country Manager, New Zealand at Alibaba
- Professor Jenny Dixon, Deputy Vice-Chancellor (Strategic Engagement), University of Auckland
Moderated by Tim McCready
APEC 2021: A look back at what could have been. (LinkedIn)
With the recent announcement that New Zealand will no longer host world leaders for APEC Leaders’ Week next year, but will instead take the Summit digital, I took a look through the news archives to see what we are going to miss out on.
When NZ hosted APEC last in 1999:
👮🏻♂️ NZ security guards mistook Hillary Clinton’s mother for part of the public crowd and pushed her aside – twice.
🏉 Clinton told Sir Edmund Hillary – then aged 80 – that he might be ready for a new challenge: “I hear the All Blacks may need a new fullback.”
🛍️ Suburban shopping centres were busier than ever as the public were encouraged to avoid the city centre.
📰 International media published some bizarre stories about New Zealand and our culture.
THE POWER OF APEC
As Auckland was preparing to host APEC in 1999, the news was dominated by East Timor and its recent vote in favour of independence. The aftermath of the referendum saw mass violence, killings and destruction targeted at the East Timorese.
APEC 1999 was due to be held just days later, with Indonesia present. This introduced a challenge for New Zealand: APEC has strict rules around it that govern what can and cannot be discussed – APEC is about the economy and not about foreign policy.
At the time, New Zealand Prime Minister Jenny Shipley said: “You only get leaders of economies to come if they know that their foreign policy won’t be objected to scrutiny or interfered with. But having said that, the power of APEC, where you’ve got leaders and foreign ministers together physically in a country was always potentially going to be useful.”
Making a tough call
It was decided that an emergency meeting of foreign minister would take place in Auckland before APEC officially began. Shipley had to phone Indonesian President B.J. Habibie to let him know the plan, and said it was a difficult phone call.
“I had a number of officials in the room with me and I held the phone out at one stage where I was being yelled at. But the thing that changed was that not only Western-aligned economies within APEC but also Singapore and others in the region felt that this was something that had to be progressed.”
As Foreign Minister Don McKinnon noted, bringing leaders to one location forced them to take a position on Indonesia’s behaviour they could otherwise have simply avoided.
As a result, after lobbying from Australian Prime Minister John Howard, the United States announced it would no longer support the IMF bailout of Indonesia unless their army withdrew and allowed peacekeepers in. Within hours Indonesia changed their stance, and an Australian-led peacekeeping force left for East Timor just eight days later along with support from New Zealand troops.
THE STAR OF THE SUMMIT
US President Bill Clinton’s appearance at APEC 1999 marked just the second time a US President visited New Zealand (Lyndon B. Johnson visited in 1966 and met with Prime Minister Keith Holyoake). Clinton was warmly received by the public, using his innate ability to charm the crowds during walkabouts.
It was reported Clinton was so fascinated by Māori culture at Auckland Museum that he asked Shipley if she would arrange for the museum’s shop to open for business because he wanted to “buy it out”. With shop staff off duty for the gathering of leaders, it fell on the museum director to open the store for the President. Clinton and the United States National Security Adviser, Sandy Berger, were reputed to have spent “a lot of money” during their 25-minute unscheduled shopping spree, with Clinton sporting one of his purchases – a circular greenstone pendant – around his neck during his time in Auckland.
On another shopping trip, he took daughter Chelsea Clinton on a two-hour trip to Parnell and Queen Street where they bought a handmade clay ocarina (wind instrument), a black pottery cat, a $400 crystal vase, two $49 oil bottles and a $27 vanilla-scented candle.
Clinton attracted thousands to the streets to catch a glimpse of him – and not just in Auckland. A crowd of 5000 came to the International Antarctic Centre in Christchurch; hundreds
waited for three hours outside a lakefront Queenstown restaurant to spot the popular president.
For one of his appearances, Clinton shared the stage with Sir Edmund Hillary. He told the audience he was thrilled to share the stage with the adventurer and said he was “referred to in our family as my second-favourite Hillary.” He suggested that Sir Edmund – then aged 80 – might be ready for a new challenge: “I hear the All Blacks may need a new fullback.”
Speaking about the upcoming America’s Cup challenge, Clinton remarked: “We even let you borrow the America’s Cup from time to time. We hope to reverse our generosity shortly.”
SUPERPOWERS MEET
New Zealand’s hosting of APEC also marked the start of a thawing rela
tionship between the US and China – with both superpowers reopening talks while in Auckland after the US bombed China’s Embassy in Belgrade.
Another big meeting was between Clinton and Russian Prime Minister Vladimir Putin – it was the first time they had met as leaders.
In a briefing to reporters following the meeting, it was said Clinton warned Putin that corruption could “eat the heart out of Russian society.” Those comments followed reports that Russian mobsters siphoned millions of dollars out of Moscow and laundered it through the Bank of New York. It was said Putin agreed that Russia had problems and suggested a cooperative approach.
Throughout the summit, many large offices in the city centre were operating on skeleton staff, heeding pleas for the public to stay out of the city if possible. Streets and schools in Auckland, Manukau and North Shore cities were closed and many city workers were given a day off. For those that needed to come into the city centre, many travelled earlier than normal resulting in lower than usual peak traffic volumes.
This resulted in the outer suburbs of Auckland being busier than usual, while the city centre ground to a halt – impeded by presidents, protests and police.
“They should have APEC every day,” Lynnmall Deka store manager Struan Abernethy told the media – standing in the toy department and surrounded by the buzz of family shoppers. “It’s the busiest Monday we’ve had for a long time!”
A FORUM FOR FREE TRADE
One of the key themes of New Zealand’s 1999 year of hosting was lifting the support from the public for free trade – although the success of this was limited.
US Trade Representative Charlene Barshefsky outlined the problem with a warning that public opposition was the greatest threat to the world’s multilateral trading system.
“Unless that public support is regenerated, I think the World Trade Organisation is going to face tough sledding in the years ahead,” she said.
Clinton also warned of the need to put “a human face” on the global economy.
Trade Minister Lockwood Smith said the commitment to a new global round was the meeting’s biggest achievement, but export subsidies were the single biggest trade issue for NZ. While the benefits were some years off, it was important to get the world to put the abolition of the subsidies on the agenda.
United States
Shipley joked during the Summit that she had fed President Clinton as much lamb as possible during lunches and dinners – including Manawatu lamb loins and Canterbury lamb noisettes. “I’ve eaten it all,” he joked when asked about lamb tariffs.
Clinton said the United States was the “champion of free trade,” despite his decision to impose tariffs on New Zealand lamb. He said these were “appropriate” given that the recommendation from the International Trade Commission had been made under United States law.
But he said he would study the “very interesting idea” of a free trade agreement between Australia, New Zealand, Chile, Singapore and the United States.
Singapore & Chile
In bilateral conversations, New Zealand announced a free trade agreement with Singapore and a scoping study of a similar deal with Chile.
Business leaders from Chile and New Zealand also met during the APEC summit to discuss the prospect of a free trade agreement between the two countries.
One of those leaders was Carter Holt Harvey chief executive Chris Liddell (now assistant to President Trump and deputy chief of staff for policy coordination in the White House). He and other leaders cautioned at the time that business deals between New Zealand and Chile have had hiccups – including an investment dispute between Carter Holt Harvey and Chilean conglomerate Copec.
CEO SUMMIT
250 executives attended the CEO Summit, including around 60 of New Zealand’s most eminent businesspeople. International delegates included General Motors chairman Jack Smith and Raymond Cesca – who was responsible for handling world trade for McDonald’s.
New Zealand’s delegates to the CEO Summit included just four women – Wilson & Horton corporate affairs manager Fran O’Sullivan (who was also the CEO Summit’s deputy chair), professional director Rosanne Meo, Wellington Regional Chamber of Commerce CEO Claire Johnstone and education publisher Wendy Pye.
The chair of the Summit, John Maasland, said businesspeople were keen to work closely with APEC political leaders to increase the pace of reform and make sure a gap between developed and developing countries did not widen.
Attendees called for critical trade issues to be tackled quickly, including speeding up planned moves to achieve free and open trade and investment throughout the world by 2010 for developed countries and by 2020 in developing economies. They also called for economic governance, development of greater transparency and accountability in the financial sector and a regional approach to building infrastructure in APEC economies.
The attendees recognised that APEC politicians would need a lot of courage if they were to deliver the policies that corporations want – but if that courage was not shown, then free trade would flounder, economies would contract and people would suffer.
“We are certain that the benefits to all APEC communities will become increasingly evident if these specific actions are taken speedily and forcefully,” Maasland said.
The chief executives said their near-term challenge was to make sure the things they had talked about in Auckland over the past two days were turned into some firm policies that could be delivered in the following year’s APEC meeting in Brunei.
UNEXPECTED GLOBAL HEADLINES
There was some disappointment that New Zealand didn’t get the level of promotion that it had hoped for in international media – it was the East Timor developments that dominated the headlines. But some of the international media mentions New Zealand received included:
- The Los Angeles Times told its readers that New Zealand was “an island nation”
- The Los Angeles Times also ran a piece on its website explaining what a hongi is – alongside a photo of Clinton greeting Sir Hugh Kawharu: “the gesture is called a hongi, a native welcoming gesture”
- The Newsweek website mentioned plans for the leaders’ banquet: “In New Zealand, where sheep outnumber people 15 to 1, folks know how to party. Five top chefs have been dispatched across fjords and throughout the forests to find the best ingredients for a massive feast”
- The Boston Globe reported on New Zealand security guards mistaking Clinton’s mother-in-law, Dorothy Rodham, for part of the public crowd – twice pushing her aside during the President’s shopping walkabout. “The confusion didn’t stop Clinton from going on a buying binge. At one point he stopped in a store called Out Of New Zealand and bought an ocarina, a small traditional flute made of clay.”
- The Boston Globe also reported that New Zealand would be the first country in the world to celebrate the millennium.
SHIPLEY OUT, CLARK IN
Following the APEC Summit, a TV3/CM Research poll saw her rise from 14 per cent to 20 per cent as preferred Prime Minister – two points ahead of then-Labour leader Helen Clark.
In the same poll, 38% said they had a better opinion of Shipley after APEC, with 8% saying they now had a worse opinion of her.
However, the National party’s support didn’t shift significantly post-APEC. The poll saw its support rise only one percentage point to 33 per cent. Labour polled 39 per cent (compared to 40 per cent one month earlier). Support for Alliance was down one to 6 per cent, support for New Zealand First remained at 7 per cent, Act’s support lifted one to 7 per cent, support for the Greens fell from 2.6 per cent to 2.4 per cent.
The 1999 New Zealand general election was held on 27 November 1999 – two months following APEC. The National party, led by Shipley, was defeated, replaced by a coalition of Helen Clark’s Labour party and Alliance – who led New Zealand until 2008.
Agribusiness: Government agencies stellar job keeps agri exports flowing (NZ Herald)
There is a massive opportunity in front of us to capture premiums. Without doubt, our brand story is at an all-time high at the moment because of what we’ve done with Covid.
NZTE chief executive Peter Chrisp says the impact of New Zealand’s Covid-19 lockdown had immediate consequences for its customers — New Zealand exporters.
“I’ve always worked hard. I’ve never worked this hard,” Chrisp said at an interview at NZTE’s Wellington head office.
Even prior to the coronavirus pandemic hitting New Zealand’s shores, the agency was heavily involved providing support to its customers exporting to the China market.
“China is such a big market for New Zealand with many of our customers,” said Chrisp. “They needed to know what was going on and were desperate for insights. We had 65 people in China – we had to get them working from home. They were keen to contribute and lean in to support customers.
“So that was the beginning of it, and then it just unfolded, into Italy and South Korea.”
When New Zealand entered the alert level four lockdown phase, one of the immediate issues Chrisp’s team needed to face was how to support airfreight. With passenger traffic severely limited, there wasn’t a functioning airfreight market, which many of our high-value exports — including seafood and honey — depend on.
NZTE co-ordinated around 200 charter flights to key export markets, including Shanghai, Los Angeles, Tokyo, Singapore and Australia: “We got good backing from the ministers and the Ministry of Transport. We underwrote the capacity of the plane — the last 20 per cent of the plane.”
He said if a chartered plane wasn’t full it wouldn’t leave. The underwrite didn’t have to be used very often, but it was an important mechanism to provide certainty to exporters that their goods would make it to market.
In the medium term, a new initiative with funding allocated from the May budget will focus on supply chains, building firm capability in freight and logistics and helping to build capability within export firms.
Another of the initial challenges for exporters was ensuring sufficient cashflow for business continuity. NZTE formed partnerships with Deloitte, PwC and KPMG to provide a business continuity service for around 500 of its customers.
“From that, they got a bit of a plan about how to respond immediately, how to get their cash under control and what to do with their working capital and inventory,” Chrisp explained.
He said that while many exporters might be dealing with the current environment, they are starting to ask questions about the sales funnel and how to fill it long-term.
“I’ve been talking to some specialist manufacturers who would normally sell mostly through attending conferences, relationships with procurement mangers, and foot traffic. They are now wondering how they reach their customers.”
Many are turning to digital – which Chrisp said is one of the biggest things NZTE is engaged with at the moment. This will include scaling up e-commerce capability to provide digital commerce content, tools and advice to more exporters.
Keeping track of its current suite of clients, NZTE has developed a heat map that runs a ruler over companies and considers which companies that are thriving, surviving, or struggling.
Chrisp said this gave the agency a good feeling for where the hotspots were, and at the start of the crisis it was the export-dependant specialist manufacturing firms that he was most concerned about.
He said that though a lot of the customers of specialised manufacturing firms were considered essential overseas, they weren’t here — which had made things difficult.
The heat map is now showing around 32 per cent of companies thriving, 60 per cent surviving and about 8 per cent struggling.
“The thriving companies are across categories like food, manuka honey, nutraceuticals. But even in tech you’ve got companies involved with education software or gaming software that are doing well,” though Chrisp noted, you’ve also got people struggling in those categories as well. The Ministry of Foreign Affairs and Trade (MFAT) has developed a trade recovery strategy to address that. MFAT says the next phase of New Zealand’s response is recalibrating New Zealand’s trade policy for a new international environment.
The strategy, launched by trade and export growth minister David Parker, has three pillars: retooling support for exporters, reinvigorating international trade architecture, and refreshing key trade relationships.
NZTE will play a key role in this — in particular, Chrisp said it will be the custodian of the retooling pillar.
“The Government knew it couldn’t just rebuild New Zealand with a domestic fiscal spend. You need an international export recovery leg — and I think you need an investment recovery leg as well.”
Some of the $216 million funding boost it received through the Budget will be used to significantly increase the number of exporters that receive intensive support from NZTE. The agency says that collectively these exporters directly employ over 200,000 people. About 75 per cent of these firms are expected to be SMEs with 50 or fewer employees.
“We will have more customer managers that can deal with more New Zealand companies and services — and more boots on the ground in premium international markets,” Chrisp said.
Business development managers in key offshore markets will be particularly important for exporters while international travel remains restricted. It is envisaged that this team will be able to carry out additional functions for companies in-market – including meeting customers, vetting new employees, and selecting distributors.
Another portion of the funding has been allocated to expand the International Growth Fund, which helps reconnect companies with international markets and supply chain partners, as well as explore new opportunities.
Chrisp said he is keen to uphold the sense of the opportunity in front of New Zealand — particularly in the food and beverage sector.
“We’ve had food and beverage manufacturers in New Zealand that responded very well during Covid.
“The opportunity to be the most keeps agri exports flowing sustainable food producer on the planet is quite a niche — quite an exciting niche.”
One area that Covid-19 might help New Zealand is by spurring the acceleration of the shift from volume to value. Chrisp said food and beverage is at the sharp end of that.
“There is a massive opportunity in front of us to capture premiums. Without doubt, our brand story is at an all-time high at the moment because of what we’ve done with Covid. There is an opportunity to double-down on that brand story and those sustainability settings.”
“The health competitor advantage — growing food and beverage out of this healthy country and the intersection of innovation with our food and beverage story and our agritech sector, there’s some really great things that we can accelerate and advance around this.”
But, said Chrisp, a key challenge for New Zealand will be keeping the New Zealand brand alive in international markets over the next 12 months without international travel.
NZTE is working on strengthening New Zealand’s brand in priority markets by maintaining, promoting and broadening New Zealand’s brand appeal, particularly while the tourism sector is recovering.
Chrisp said it will re-emphasise New Zealand’s reputation for safety, trust, resilience, ingenuity, sustainability and high-value goods and services using the highly successful New Zealand Story strategy.
“When you think about who is probably likely to carry the New Zealand brand story, it is probably food and beverage and tech, because there are such good stories wrapped around those products and services.
“If our food comes out of a Covid-free country, it’s good for human health and it’s got a story wrapped around it about the quality of the country — that’s a particularly good story that will resonate in premium markets.”
Chrisp said it comes back to the underpinning values of kaitiaki — our role as guardians of people, place and planet and protecting what is precious over generations. We think that Covid has demonstrated that story.
“Our high integrity, high transparency, our very low corruption and our ingenuity — they are underpinning values that we think will resonate well on the international stage.”
Agribusiness: Covid impact felt in January in agribusiness (NZ Herald)
Ministry of Primary Industries chief executive Ray Smith says the impact of the Covid-19 crisis started early for MPI “as an agency”.
Smith says in late January, MPI started to observe the impact. Their biosecurity workforce — around 300 people at air passenger terminals — saw about 20,000 people passing through daily.
“The very first issue for us became the safety of our staff with the number of people coming to New Zealand,” he recalls. “At that point in time the concern was China. We acted early to make sure our staff had protective equipment. We were one of the first companies to give our staff PPE (personal protective equipment) and Perspex screens at the airport.
“While we had a few people that had Covid, none of them picked it up through the course of undertaking their work.”
By early February, MPI was countering emerging issues in the forestry sector with too many logs sitting on wharves in China. Similarly for rock lobster where 98 per cent of NZ’s crayfish is exported to China.
“Those were huge issues. But it was when we headed into lockdown that things really started to intensify.”
Following the lockdown announcement, MPI pulled together a conference call with people right across the primary sector. Smith says it was on that call that MPI set a standard for how it would operate through the crisis.
“People were incredibly grateful to be given the opportunity to continue to operate as essential services — there was a great fear at the time that many more things would be closed down.
“We were very clear about the gravity of the situation we were facing. But we had the potential to manage this well and show what could be done.”
Over the course of the following few weeks, MPI officials visited about 4000 premises. Smith says the agency set some high standards, and it was very challenging for some reasons — those in big processing areas like meat plants, dairy companies, horticultural pack houses — where there were large volumes of people working together. Enforcing those rules had a big impact on their productivity and he says MPI was aware of that. “But they adopted protocols, enforced them, and were actually grateful to have someone come out and verify from MPI they were adhering to good practice. We wouldn’t let each other down. It was a real test of positive relationships and working together to achieve a good outcome for New Zealanders.”
Says Smith: “It wasn’t easy in all areas. We did have some people in a couple of meat plants that had Covid, and in the dairy factory — but because of the protocols they never spread the disease, and it didn’t result in any closures. That level of cooperation, and the way we rallied together to get it right for New Zealand shone through and is something we can all be very proud of.”
The Herald put a number of questions to Smith:
Herald: How did you manage early on with your people in market?
Over February and March, we were bringing our people from China and Japan and other countries home. Our deputy director general for China relations — Tim Knox — went the other way. We felt that market was so important that we had our most senior person there throughout. He is still over there, and we have more MPI staff over in the next few weeks. We’ll back to our full complement by August. That has been an important priority for us — to have our people back in market.
Herald: Was there anything that really surprised you as you got further into the crisis?
The level of interdependence. We are managing a biological system, and it works on a season and pattern. You can’t turn off things for four weeks and just go back to normal.
Animals have to be able to reared, farmed, go into works and sold — or else you end up with a backlog somewhere. All of these things are heavily interdependent.
And there is a challenge for us around some of our systems when these crises hit. It was made worse for us because there was a drought as well as Covid. At one point there were worries about feed coming out of Malaysia — but all of these issues resolved themselves. My colleagues across government were critically important to making sure there was good flow at the border.
The forestry industry was largely closed. But we didn’t close it all down. The plant in Kawerau that produces chlorine, which is needed for our drinking water remained open. We have to have packaging materials so that our produce could be shipped offshore; paper produced for newsprint. We made an early call that we needed to allow people that work in nurseries to go and look after the plants. We couldn’t just close everything down — if those people stayed home, we would have lost more than one season of product.
Herald: What about the NZ brand story and implications for how the sector dealt with Covid-19?
The great thing going forward for New Zealand is how it has dealt with Covid has reinforced the confidence for NZ that you can trust the products that come out of it.
The e-certification of products into China emerged through this period as well, and became very important since documents were not able to flow as easily. There is a real opportunity to change things, because people have become more used to doing things digitally. I suspect in some ways our productivity was enhanced!
Herald: Are there any lessons for the future from dealing with the Covid-19 crisis?
We couldn’t have achieved what we did without having relationships, trust and a sense that we are all in this together. What I was really worried about was that New Zealand was making a huge sacrifice by keeping most people at home. When we were sending people to work — particularly in meat plants and packhouses with large numbers of people — we could not become a vector of disease through poor practice. But we proved we could do it.
Herald: What are the big challenges you are facing now?
We have a great primary sector, but one of the big challenges we will have is attracting more New Zealanders to come into the workforce as part of the recovery effort. We will have a campaign over the next few weeks to encourage Kiwis to come and work right across the primary sector.
Also maintaining our presence in market, and the inevitable levels of protectionism that might creep in as people see jobs disappear in other economies. And in getting that message out that New Zealand is here, we have great products, and you can trust us.
Agribusiness: FarmIQ software platform a bonus for farms (NZ Herald)
The FarmIQ farm management software platform is in use by over 4000 New Zealand livestock and dairy farms to support farm assurance, compliance, sustainability, productivity and traceability.
Most recently, it is now meeting new demands faced by the industry post-Covid.
The platform was developed as part of the FarmIQ Primary Growth Partnership (PGP), a seven-year programme that began in 2010 with the aim to create a demand-driven, integrated value chain for red meat that could grow the value of the sector by 50 per cent by 2025.
FarmIQ’s software is now jointly owned by Pamu Farms NZ, Silver Fern Farms, Farmlands, Veterinary Enterprises, and recently received investment from MSD Animal Health.
The agriculture industry is being disrupted by the rapid emergence of digital technologies, along with increasing compliance and regulatory requirements.
FarmIQ’s platform brings together all farming data into one place, helping farmers to run more productive, profitable and sustainable farming operations.
It combines detailed animal records with information about land, feed and people.
While some farmers solely use the platform for its recording and communication efficiencies, others use it to compare and learn from the results of changing practices like planting crops or mating hoggets at different weights.
FarmIQ chief executive Darryn Pegram says the only way you can meet today’s increasing demands is through digital technology.
FarmIQ’s software pulls together all farm information into a single dashboard.
By sharing farm data with vets, processors and regulators, FarmIQ is able to create value for the entire supply chain.
An example of the benefit of this was during the Mycoplasma bovis outbreak. A number of FarmIQ’s farms were able to use records dating back 18 months to identify the movements of their stock.
With this proof, the Ministry for Primary Industries was able to significantly reduce the necessary stock cull on these farms.
There is also a growing awareness and demand from consumers about their food choices, seeking traceability of food across the supply chain.
In major markets around the world, customers are prepared to pay a premium for sustainable food grown and produced in New Zealand. This is only expected to increase in a post-Covid era.
“By treating compliance as a by-product of productivity, it makes compliance easy and improves the quality of information that flows through the entire ecosystem,” says Pegram.
“FarmIQ allows producers to help tell the New Zealand provenance story on the world stage, while also demonstrating the integrity of its supply chain.”
He says the pandemic has accelerated digital transformation in agriculture and highlights the need for digital transactions.
“This is likely to continue to escalate, as demand and requirements for biosecurity and remote assurance steps up.”
Pegram says that FarmIQ’s software platform has the potential to create new value for farmers the world over, and the recent investment in the company by MSD Animal Health — a division of global healthcare company Merck & Co — is recognition of the considerable potential the FarmIQ platform has for use in global markets.
“We often field inquiries from farmers and agribusinesses in Australia and other countries that don’t have comparable products.
“We can see that as software becomes an increasingly important part of hardware offerings, we’ll have new opportunities to reach foreign farmers.”
Pandemic pivot
FarmIQ’s platform was able to help the industry quickly respond to the Covid-19 pandemic during New Zealand’s alert level four.
During New Zealand’s strict national lockdown, Synlait was able to continue audits on its farms with FarmIQ providing remote visibility of what was happening on-farm.
“Synlait were able to maintain their very high standards of food integrity while keeping their farmers, staff and auditors all remote from each other and safe from the spread of Covid-19,” says Pegram.
“The process also offers efficiencies and is popular with farmers as less time is spent on farm looking at records.
“Synlait completed the audits with a short physical visit once lockdown was over.”
While designed for farms, the FarmIQ team are using their software in their Wellington head office. All staff and visitors use the Safevisit app they developed with Farmlands for contact tracing.
“We knew FarmIQ was a fantastic biosecurity tool,” says Pegram. “But we didn’t really imagine it would be called on as a holistic solution for animals, plants and people too.”