David Downs, CEO of New Zealand Story, unpacks the latest China Market Perception research from New Zealand Story, revealing how Chinese consumers view their nation, and how this shapes their perception of other countries, including New Zealand. David covers what the research shows for sectors like education, food and beverage, and tech – including the need to leverage our strengths in safety and innovation, emphasise our technical capability, and tell stories that resonate with Chinese consumers.

Moderator: Tim McCready, Summit MC

The 2025 China Business Summit was held on 18 July 2025 at Cordis, Auckland.
Brought to you by NZ INC. and Auckland Business Chamber.