Contact’s decarbonisation journey has not only propelled the company toward a more sustainable future, but has also fostered engagement in sustainability across the organisation and helped to bring diverse talent on board.
“Staff engagement, as we have gone on this journey, has kept steadily rising and rising.
“This is a once-in-a-generation opportunity to be involved in the energy industry throughout this transition, and making sure you make yourself as attractive as possible is really critical.”
Finalist: Mercury
Mercury generates 100 per cent renewable electricity from hydro, geothermal and wind sources. The energy gentailer’s sites span the Waikato River, Central Plateau, Manawatū, South Taranaki, Otago and Southland, and it continues to invest in low-carbon electricity generation as part of its transition to a low-emissions, climate-resilient future.
Mercury’s dedication to sustainability over a long period of time earned it recognition as a finalist for the Top 200 Sustainability Leadership Award. Since 2015, it has steadily moved away from thermal generation, seeing a decrease in total emissions by 41 per cent.
Mercury general manager of sustainability Lucie Drummond says sustainability has been at the core of Mercury’s mission for a long time.
“One of the biggest drivers for us has been staying focused on taking an action-oriented approach to support New Zealand in the global transition that is occurring. We recognise our role, and we’re looking at ways we can be an authentic part of this.”
Mercury’s climate transition action plan sets out ambitious measures and targets aimed at achieving emissions reductions across the business.
Katie Beith says that in addition to having a clear plan, Mercury has recently reworked its purpose and long-term aspirations, which has resulted in sustainability now being strategically integrated into the business.
“This can be evidenced by the way sustainability has been embedded into the organisation’s culture, and it is clear Mercury’s processes allow ideas to come forward from staff,” says Beith.
“The team has made a significant effort to be open about their commitments and activities, as well as the real struggles they face in the transition, and Mercury strongly believes this is key to getting people engaged.”
Drummond emphasises that sustainability is a team effort, and no one person or organisation can achieve it alone. “We have tried to never have sustainability as a parallel universe that only a few people are involved in.”
“When we refreshed our long-term aspirations, we took a really holistic approach to the way we think about what success looks like in the future.”
Mercury collaborates with iwi in different ways, including having commercial partnerships with Māori land trusts for its geothermal developments.
It has also established and supported a range of programmes with iwi and other regional organisations, including educational initiatives, environmental and ecological restoration projects and a range of Māori cultural support initiatives.
Mercury is actively supporting its customers to reduce their emissions. Partnerships include a 10-year agreement with Ryman Healthcare to help underwrite construction of a solar power development in Northland and a 15-year agreement with Amazon Web Services to help achieve its target of net-zero carbon by 2040 by utilising half the capacity from Mercury’s Turitea South wind farm.
Finalist: KMD Brands
KMD Brands is a global outdoor, lifestyle and sports company consisting of three iconic brands: Kathmandu, Rip Curl and Oboz.
Founded under the Kathmandu brand in 1987, the company rebranded to KMD Brands in 2022 as part of its transformation to a global multi-channel business. This is KMD Brands’ fourth consecutive year as a finalist in the Sustainability Leadership category. It won this category in both 2021 and 2022.
In an era where the fashion industry faces increased scrutiny regarding material traceability, waste and offshore work practices, the judges recognise KMD Brands’ work as it continues to carve a path as a global leader with a genuine and mature response to sustainability.
Kathmandu first became a certified B Corporation in 2019 and was re-certified again this year. Additionally, both Rip Curl and Oboz achieved B Corp certification for the first time in 2023, making all individual brands — as well as KMD Brands itself — certified B Corps.
The certification requires independent verification of globally recognised high standards of social and environmental performance, public transparency and accountability. KMD Brands is one of the first multi-national companies in Australia and New Zealand to achieve individual certification for all its brands and is one of only 45 publicly traded companies globally that are certified.
KMD Brands chief legal and ESG officer Frances Blundell says the group and each of its brands are complex businesses, so the organisation is very proud that it could come together to achieve this collective goal. “It was the culmination of multiple years of planning and initiatives; requiring input and effort from a wide range of internal stakeholders across our business,” she says.
Katie Beith says KMD Brands’ efforts in B Corp show that alongside its innovation in its clothing and technical gear, it is committed to making its sustainability strategy part of everyone’s day-to-day activities, including at the store level, the supplier level and the customer level.
“KMD Brands is creating products that are durable and long-lasting. Circularity principles, climate and communities are the three key pillars of its sustainability focus,” she says.
As part of its commitment to circularity, KMD Brands has been introducing new programmes for repurposing and repairing old or damaged products. With its Rip Curl “take back” wetsuit recycling scheme, introduced in 2018, wetsuits from every brand are repurposed into soft-fall matting. It has been expanded across five countries and diverted more than 24,000kg of neoprene from landfill.
Rip Curl’s own wetsuit factory in Thailand offset 100 per cent of its operational emissions in 2021 and 2022, and diverted around 130 tonnes of offcuts from landfill, repurposing them into carpet underlay.
KMD Brands extends its sustainability focus beyond its own operations, engaging with its suppliers to help them meet ambitious sustainability goals by identifying problematic areas and working with them to find resolutions.
It recently held its first ESG conference with suppliers in Bangladesh, aimed at helping the business better understand how it can work in partnership to enhance social and environmental impact.
The Sustainability Leadership Award is sponsored by Deloitte.